"Stop the bullshit," exclaimed T-Mobile CEO John Legere, in yet another signature straight-talk press event in New York, where the carrier unveiled 4G LTE coverage in 7 US cities, including Baltimore, Houston, Kansas City, Las Vegas, Phoenix, San Jose, and Washington DC. America's fourth biggest cellular carrier unveiled smartphone purchase plans that can get you some of the season's hits HTC One and Apple iPhone 5 for as little as $99 upfront. Legere took the opportunity to blast the way other carriers (AT&T, Verizon, and Sprint) handle the tricky yet extremely profitable business of carrier-subsidized premium smartphone sales.
"Carriers are really nice to you... once every 23 months," said Legere, pointing at how consumers are lured into 2-year contracts by carriers, in borderline-predatory deals that make consumers end up paying more than what they bargained for. "This is the biggest crock of shit in my life. Do you have any idea how much you're paying?"
T-Mobile's alternative? Offer consumers the best premium smartphones of the season for $99 up-front, with the option to terminate the contract, possibly return the device, and carry on with another carrier, or another device, no questions asked. "If we suck this month, drop us. Go somewhere else," Legere stated. "Customers love smartphones, everyone hates contracts. If you come to T-Mobile, you've signed your last contract," he added.
Starting April 12, T-Mobile plans to offer some of the season's hottest premium smartphones -- Apple iPhone 5, HTC One, Samsung Galaxy S 4, and BlackBerry Z10, configured for LTE, to consumers for just $99 upfront.