Panasonic Officially Halts Plasma R&D

A couple of months ago Panasonic was hosting its annual convention in Nice, France where the company introduced its new line-up of plasma TVs. A total of twelve new plasma sets were showcased, crown jewel among them being the VIERA ZT60. At the time, the head of Panasonic's TV business in the UK Fabrice Estornel said he believed the ZT60 to be the best TV on the planet in terms of picture quality. However, The Verge is now reporting that "Panasonic has developed its last plasma panel".

Nevertheless, for the moment this news is not as disheartening as Panasonic's 2010 shock discontinuation of the legendary Technics SL-1200. The good news is that the company will continue to produce plasma sets; it'll just be without next-generation panels. In other words, research and development have ceased but Panasonic will continue to sell plasma TVs. If that means ZT60 tech will be forced to trickle down to the rest of the VIERA series all we have to say is, the sooner the better.

Display Vice President Kiyoshi Okamoto told The Verge his company is now focusing on OLED technology. The company considers OLED to be a 'key future product' and is trying to figure out how to make the tech profitable. It may be a while but as long as we have ZT60 derivatives to gaze into, we are willing to wait.