With the era of portable music players and to an extant handheld game consoles drawing to a close, the only option before Archos is to sell the device that killed both; smartphones. The company unveiled a new line of entry-thru-mainstream Android smartphones. All three feature capacitive IPS touchscreens, unskinned Android, fast Qualcomm SoCs, and dual-SIM. The lineup starts at as little as $99 for the Archos 35 Carbon; followed by the $220 Archos 50 Platinum, and led by the $250 Archos 53 Platinum. All prices are for devices that are factory-unlocked, and contract-free.
The 35 Carbon covers the basics, with a 3.5-inch IPS capacitive touchscreen with 480 x 320 pixels resolution, dual-SIM slots, 3G HSDPA (7.2 Mbps), dual VGA cameras, single-core Qualcomm MSM7225A Cortex-A5 processor clocked at 1.00 GHz, 512 MB of RAM, and 4 GB of storage that's expandable with micro-SDHC. The device uses an impressive 1,300 mAh battery, is driven by Android 4.0.4 "Ice Cream Sandwich," and measures about 117 x 62.3 x 10.2 mm.
Moving on, the 50 Platinum enters the value-conscious mainstream with its large 5.0-inch IPS screen with qHD (960 x 540 pixels) resolution, dual-SIM, the same HSDPA 7.2 Mbps support as the 35 Carbon, Qualcomm MSM8225Q quad-core Cortex-A5 processor clocked at 1.20 GHz, 1 GB of RAM, 4 GB of storage expandable to 32 GB with micro-SDHC, an 8-megapixel rear camera with LED flash, a VGA front-facing one, a 2,000 mAh battery, and Android 4.1 "Jelly Bean." Measuring 143.4 x 72.4 x 8.9 mm, it weighs about 161 g.
Lastly, the 53 Platinum retains most of the feature-set of the 50 Platinum, except its screen is physically bigger at 5.3-inch, while keeping the same qHD resolution, a bigger 2,800 mAh battery, measurements of 153.6 x 78 x 9.25 mm, and 190 g weight.