Mixcloud is carrying out a major upgrade to its streaming service. The company launched its streaming platform in 2009 for DJs, podcasters and other long-form audio creators with the view of shaping the future of radio.
Mixcloud is introducing subscription plans, both for listeners and those who upload audio that would drive its revenues and those of the audio creators. So far Mixcloud depends mainly on advertising income.
There are two packages. The Premium account goes for $6.99/month which basically gives ad-free option to listeners, and revenues shared with rights holders and original artists. PRO services cost $15/month, aimed at content uploaders who publish their radio shows, DJ sets and podcasts to Mixcloud.
Mixcloud, with these plans, hopes to increase its direct-to-consumer business to 25 percent of total revenue by quarter end. The plans are now available to everyone.