Frankly, a mobile ephemeral messaging startup, has announced a $12.8 million funding round. The company says funds were provided by JJR Private Capital, Stanford-StartX Fund, and SK Planet. Frankly's application lets people send text messages that disappear after 10 seconds, which means it operates in a way that is similar to Snapchat.
The company had previously received $6 million in funding from SK Planet, though that was over a year ago.
Frankly says it is now releasing a social chat SDK that will let developers add chat systems to their applications. The SDK can be used by most application developers, and without going into detail, Frankly claims it has key launch partners for the new system.
CEO Steve Chung says the funds will be used to hire more people to add to the 20-person company.