Hulu Won't Sell, Owners Invest to Keep it Afloat

Hulu's owners 21st Century Fox, NBCUniversal, and Disney struck out a last minute deal that sees them withdraw their bid to sell it, and instead inject a staggering $750 million to keep it afloat and "innovating." Hulu was put up for sale earlier this year, in March, due to non-performance, and it was close to being pawned off to the likes of Yahoo, DirecTV, and Time Warner.

"Hulu has emerged as one of the most consumer friendly, technologically innovative viewing platforms in the digital era. As its evolution continues, Disney and its partners are committing resources to enable Hulu to achieve its maximum potential," said Robert A. Iger, Chairman and CEO, The Walt Disney Company.