Tegra 3 Faces Stiff Competition from Snapdragon S4 Pro

NVIDIA Tegra 3, which was designed to capture a high-performance market segment that's in between the power-conscious ARM SoCs and low-power x86 processors, is facing stiff competition from Qualcomm's high-end Snapdragon S4 Pro line of SoCs, which could limit its growth in 2013, compared to the killing it made in 2012. This year, Tegra landed orders for several big products, such as Google Nexus 7, Microsoft Surface for Windows RT, HTC One X, LG Optimus 4X, ZTE Era, and K-Touch Treasure V8.

Qualcomm, on the other hand, may have scored Microsoft's contract to supply chips that drive its second-generation Surface for Windows RT, slated for 2013, and is expected to launch several good cost-performance chips to compete against Mediatek's mid-range dual- and quad-core ARM SoCs, including the recently-launched MSM8226 and MSM8626, which will make $160 high-performance Android smartphones possible.