Although Samsung's OLED display shipment double in Q1 2016, AU Optronics (AUO) is still considering investing more money in OLED. The company says that OLED panels are being used only in high-end smartphones, but it will not replace TFT-LCD panels in the next 2-3 years.
The biggest problem is production, since OLED panels are not easy to produce. The company's CEO added that there will be large increases in global OLED production capacity in 2018, but it will take a long time for global demand to support large-scale production of OLED panels.
The company is investing in R&D of OLED technology, and its focus is on the production of OLED panels used in VR (virtual reality) and smart wearable devices in small volumes.