On August 22nd, 2013, Sony Electronics Inc. filed a trademark application with the United States Patent and Trademark Office (USPTO) for the trademark PLAY ON GAMING REWARDED. The trademark is described for marketing purposes, so expect to see it around soon.
It will be awhile before they are granted the trademark as the applications are usually assigned to an attorney about three months after the filing date.The description of the trademark reads:
ADVERTISING, PROMOTION, AND MARKETING SERVICES IN THE FIELD OF ENTERTAINMENT SERVICES, NAMELY, THE SALE OF HOME AND PERSONAL ELECTRONICS AND TECHNOLOGY; ADVERTISING AND FACILITATING CUSTOMER INCENTIVE AWARD PROGRAM, NAMELY, A CUSTOMER LOYALTY PROGRAM FOR PROVIDING PRODUCT DISCOUNTS, RETAIL STORE DISCOUNTS, AND RELATED BENEFITS TO CUSTOMERS
The trademark is not game specific, so it's likely that it will be used for their whole gamut of entertainment devices such as the upcoming PlayStation 4 and any assorted add-ons and peripherals, computers, etc.