A third of Medium's staff has been laid off as part of a refocusing effort at the company. This refocus was triggered by problems with ad-supported digital media. Medium made a greater push into advertising last year, attracting larger news-style content to the publishing platform.
Ev Williams, a Twitter co-founder and CEO of Medium, called ad-supported digital media a "broken system." That system leads writers to work towards attracting just "a few seconds of attention."
Ad-driven media on the internet ... simply doesn't serve people. In fact, it's not designed to. - Williams
Medium is re-adjusting itself so that it can use a new model. It'll offer a way for creators to be "rewarded" in such a way that writing things of greater value is incentivized. Williams says "it is too soon to say exactly what this will look like."
We are shifting our resources and attention to defining a new model for writers and creators to be rewarded, based on the value they're creating for people. - Williams
The company has cut 50 workers across sales, support, and other divisions. It is also closing its New York and Washington DC offices.