Even though the wearable market isn't doing tremendously well and some tech companies are separating themselves from it, Qualcomm thinks there will be a lot of wearables this year. Describing it as a "new category," Qualcomm says the market is still being established, so there's no real "trend" towards wearables not doing well.
I don't buy those trends. Android Wear launched June 2014, Apple Watch in April 2015, the first Tizen watch launched September 2014, and the first WebOS watch launched February 2016 — this is a new category. Categories don't happen in a year … categories take a few years to get established. All these things we're talking about are from the last two years. - Pankaj Kedia, senior director of product management, Qualcomm
Kedia says 2017 will see an "accelerated" release of wearables. "Many more smartwatches" will come from fashion brands in particular. He believes a lot of those products will be unveiled at Baselworld 2017. There will be more fashion-centric wearables for men and women.
Swarovski came to us and they said 'most of the smartwatches today seem like they are built for men, and the definition of a women's watch is rose gold but the size doesn't change. Now, I want to build the smallest, thinnest, smartwatch on the planet — it needs to look feminine. - Kedia