Exclusive TV-style content is making its way to Snapchat, furthering the app's journey away from its original focus on ephemeral messaging. The platform is going to receive a reality dating show from Vice.
It's called Hungry Hearts with Action Bronson. As the title suggests, Action Bronson is hosting it. He's done a fair bit of work with Vice in other settings, including the more recently launched Viceland channel.
In the show, Bronson sends new couples on dates, the viewers get to see their activities, and then Bronson makes a prediction as to whether the couples will go out again.
This is the first show of its kind for Snapchat. Others are expected to come from NBC, ABC, and others.
The show airs later this year.