Bose is facing a lawsuit that claims the company collected and shared private user data, including listening habits. The company's Connect app is said to have shared private data with third-parties. Connect held on to data like your listening history without permission.
Though the data collected from its customers' smartphones is undoubtedly valuable to the company, Defendant's conduct demonstrates a wholesale disregard for consumer privacy rights and violates numerous state and federal laws. - Lawsuit
Ad targeting based on your listening habits could be enabled due to this data sharing, something many users are bound to dislike.
The lawsuit hopes to get an injunction against Bose so that data collection no longer continues without permission.