General Motors' autonomous vehicle division, Cruise, is now working on high-definition mapping as well. The company is bringing in someone to head a unit dedicated to HD mapping. According to the job offer, GM eventually wants to have HD mapping in over 100 cities.
The mapping data will be integrated into its autonomous vehicle technology and it can fill in for data from other mapping providers.
This kind of navigation information is also being collected by HERE, Civil Maps, and others, all with the goal of improving autonomous vehicles. Self-driving cars are reliant on high-def maps, LIDAR, and on-the-road visual data.