LG Drops Price Of Ultra HDTVs Yet Again, OLED Range Also Included

LG has dropped the price across various models of their Ultra HDTV lineup. The 65-inch LG LG9650, which earlier cost $5,000, will now set you back by $3,500 only. Also, the company's 55-inch curved OLED TV which was launched earlier this year, can now be had for $4,000 lesser than its launch price ($10,000 from $14,000). LG is bundling its "Sound Plate" product, first shown off at IFA 2013 earlier this month, with every new TV purchase.

"This time last year we became the first manufacturer to launch an Ultra HD TV in the U.S. with our revolutionary 84-inch class model," said Jay Vandenbree, senior vice president, home entertainment, LG Electronics USA, Inc. "Today, we're solidifying our leadership role in Ultra HD TV by rounding out our lineup that displays 8 million pixels and incorporates technologies that allow consumers to enjoy Ultra HD picture even without 4K content."

To know more about LG's Ultra HD and OLED lineup, check out the full PR after the break.

LG ELECTRONICS ADVANCES ITS POSITION IN
ULTRA HIGH DEFINITION TV WITH EXPANDED LINE

LG Electronics USA today introduced its newest series of Ultra High Definition TVs, furthering its prominence in the Ultra HD* market by increasing its lineup to five models.

Officially announced in conjunction with the start of the 2013 Custom Electronic Design and Installation Association (CEDIA) Expo, the new LG LA9650 series comes in 65- and 55-inch class sizes (64.7- and 54.6-inch diagonal, respectively) and features a native Ultra HD screen resolution of 3,820 x 2,160 for superior picture quality.

The 65 and 55-inch class LA9650 Ultra HD TVs will be available through U.S. retailers beginning this month at suggested prices of $4,999 and $3,499, respectively. These new sets join LG's LA9700 series 65- and 55-inch class (64.7- and 54.6-inch diagonal, respectively) Ultra HD TVs, which are now priced at $6,499 and $4,499, respectively. The step up LA9700 series features LG's proprietary NANO FULL LED array backlighting and unique sliding speaker. LG's award-winning 84-inch class (84.04 inch diagonal) LM9600 sells for $16,999.

Picture Quality and More
The LA9650 series delivers a stunning Ultra HD picture in an edge-lit LED screen - quadrupling the resolution of Full HD TVs - and that also includes LG's Smart TV and CINEMA 3D technologies. With picture quality the central focus, LG included its LED Plus technology, which provides great brightness control through edge LED local dimming, delivering better contrast. The TV's IPS panel display provides true-to-life color and contrast even at wide viewing angles.

To ensure consumers will be able to enjoy almost any content (Full HD, HD or Standard definition) in Ultra HD, LG has implemented is "Tru-ULTRA HD Engine," which is a series of algorithms designed to upscale content. Equally significant, it incorporates the new H.265 high efficiency video coding (HEVC) decoder, making these models forward-compatible if content providers begin to utilize this new standard for encoding broadcast or streaming content.

LG's Smart TV platform is included with the LA9650 series, offering users access to thousands of proprietary apps, premium content services including Netflix, Hulu Plus and more**. With LG Smart TV platform, users can access LG's "3D World," where blockbuster 3D content is available. Additionally, LG Smart Share simplifies the process of accessing content from other devices, such as smartphones, tablets and laptops, through a number of connectivity options. DLNA, WiDi, Miracast, MHL and 2nd Display provide a plethora of possibilities for streaming and sharing content.

Users can easily navigate LG's expansive Smart TV ecosystem using LG's four-mode Magic Remote, which acts like an air mouse with point and click capabilities, plus gesture commands, a scroll wheel and voice recognition capable of recognizing how people naturally speak rather than only simple commands.

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Source Engadget
Channel Television
Topics OLED, LG, 4K, HDTV, Ultra HD, Curved OLED, Cedia, Cedia 2013, Ultra HDTV
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