Twitter began introducing its new 280-character limit in September, with a select group of users joining a test of the new feature. Now the social network is rolling out the updated character limit to all of its users around the globe, meaning 280-character tweets are staying.
Its test ended up showing a longer tweet limit increases engagement on the platform, which is exactly what Twitter wants to do. A blog post about the character limit discussed how those with access to 280 characters ended up receiving more retweets, likes, mentions, and followers. Those users also spent more time on the platform.