LG announced a market roll-out of its 55-inch OLED TV in its home market of Korea, which it first unveiled in January 2012, and bagged CES "Best of Show" for. The 55EM9700, from LG features a WRGB (4-pixel format) OLED panel, which allows to TV a thickness of just 4 mm. OLED panels achieve never before seen thicknesses because each pixel is its own illumination source. The TV features a 1080p resolution.
To make sure it isn't a token launch just before CES 2013 begins, LG announced that more than 1,400 LG authorized outlets in Korea will begin accepting pre-orders for the TV, which is priced at a yet-repulsive 11 million KRW (US $10,000). The first batch of them will begin shipping from February.
"We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of home entertainment," said Havis Kwon, President and CEO of LG's Home Entertainment Company. "Not since color TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public's reaction was 'wow!' but when customers see our razor-thin OLED TV for the first time, they're left speechless. That's a clear indicator as any that OLED TV is much more than just an incremental improvement to current television technology."