Sony's value-oriented Xperia C, which was introduced alongside the Xperia Z Ultra a couple of months ago, has reportedly sold over a million units already. The handset, after nearly two months of being a China-exclusive, is now available in other countries (such as India, Philippines, Russia, Malaysia and others). Bear in mind, the Xperia C is an ODM device. Sony merely provided the guidelines to making the phone, which is powered by a 1.2 GHz quad-core MediaTek MT6689 chipset, 1 GB of RAM, 5-inch qHD (960 x 540) display, 4 GB of expandable storage, 8 MP Exmor R rear camera, 2,330 mAh battery and Android 4.2.2 Jelly Bean out-of-the-box. The sales figure is a good sign for the future of this device, as well as for other ODM phones in the future.
To counter competition from China-based players, Sony Mobile launched its first entry-level 5-inch model, the Xperia C, in China and other markets starting late June 2013, indicated the sources, adding that Sony Mobile shipped nearly one million units of the Xperia C in three months after the launch.
Aren't you interesting in seeing a MediaTek Octa-core powered Sony device (in the near future) go up against the likes of Snapdragon 800, while at the same time Sony attacks from the other front with their own Qualcomm powered devices. Now that would be a really interesting market scenario.
|Topics||Sony, Mediatek MT6589, Sales, Xperia C, ODM|