Yesterday, the Xbox One team over at Microsoft launched a campaign to "invite the world" to join in on the Xbox One launch on November 22nd. The campaign is designed around "celebrating our fans", and will include a television ad campaign that starts tomorrow.
The ad campaign will begin in the United States during Sunday Night Football on the NBC channel and will later roll out all over the world. The ads are directed by Bryan Buckley, who has directed many big name Super Bowl commercials, and has visual effects created by The Mill.
Here is the trailer they dropped for one of the upcoming commercials. It's very well done and pretty impressive.