Having finished 2012 as a distant third biggest smartphone manufacturer, behind Apple and Samsung, Sony is determined to become a premium smartphone manufacturer. According to an Xperia marketing manager, to do that they will have to leave entry level smartphones.
"We're ready to be a premium smartphone provider, logically then, at the very entry level is where you lose the 'Sonyness'. And it's where you cannot implement some of these wonderful things from Sony at such a low cost, we might leave the very entry tier to some other manufacturers," said Stephen Sneeden, the Xperia product marketing manager.
He also added that the mid- to premium tier is the most likely scenario as features from flagship devices would be trickle down to its midrange products.