RIM Renames Itself BlackBerry

The first major announcement to come out of the ongoing BlackBerry 10 launch event is Research in Motion (RIM) deciding to rename itself BlackBerry, after its biggest product and service brand. The company is going all-in with its BlackBerry 10 line of products.

More details are awaited on this developing story.

Channels Business, Phones
Topics BlackBerry, BlackBerry 10, BBM, RIM, Research In Motion