After slashing the price of the Moto X in the US to $399 off-contract, Motorola is spreading their love to residents of the UK. Starting February 1st, people living in the island can pick up a brand new contract-free Moto X for just £380. One thing that you have to give up on is Moto Maker, Motorola's online phone customization service. Given that the phone costs nearly 40% lesser, we are sure that most people won't mind. As for those who absolutely want Moto Maker, you have to be living in the US and be prepared to shell out a few extra bucks.