Google may have driven home the point that most PC users don't really need bloated, slow, and vulnerable offline software when a majority of their time is spent on a web-browser; with its Chrome OS and Chromebook platform; backed by the fact that Chromebooks (notebooks built around Chrome OS) ship with pretty inexpensive PC hardware (because the software doesn't need anything faster); but in the process, it may have created a brand trap.
Marketing honchos at Mountain View know all too well how the netbook had its run at the markets for a couple of years before fading away into irrelevance; and that's partly because the devices were too slow, and were a put off for buyers. Although Chrome OS doesn't really need faster hardware, it needs hardware to look premium, so Chromebook doesn't get labeled "a cheap sub-notebook." Google's solution? Create a device based on the Chrome OS platform that is premium, but in its right parts. Enter the Chromebook Pixel.
Developer François Beaufort leaked the alleged reveal video of the device, which embodies Google's new strategy in wooing buyers away from MacBook Air and Ultrabooks. The new Chromebook Pixel is a highly-portable notebook that runs Chrome OS, comes in a super sexy chrome metal unibody that you wouldn't feel ashamed to flaunt, and its biggest selling point, a stunning IPS LCD touchscreen with a native resolution of 2560 x 1600 pixels. Under its hood, we imagine a hardware feature-set that's fast enough to handle the high-resolution display, the new touchscreen UI actions that go with it, but one that doesn't deviate from Google's ideology of not spluging on hardware people will never use. 4G LTE and cellular networking could make an entry.
According to Beaufort's leak, and press commentary, development of the device is at an advanced stage, and we could hear more about it within this year.
|Topics||Google, Chromebook, Chrome, Chromebook Pixel, Chrome OS|