Activision Blizzard Has Record Year In 2012

In their recently released financial statement, Activision Blizzard announced better than expected fourth quarter and full year results. The company pulled in over $4.8 billion dollars in net revenue for 2012 and had a 4Q net profit of 1.7 billion dollars.

Bobby Kotick, Chief Executive Officer, Activision Blizzard, said, "We are very pleased to
report that Activision Blizzard delivered the best performance in its history. With better-thanexpected
net revenues, record operating margins and record earnings, and over $1.3 billion in
operating cash flow, we continue to set the industry success bar. I would like to thank our
incredibly talented employees around the world for their passion, drive and creativity, which
continues to fuel our success."

Some of the selected business highlights we that in North America and Europe combined, Activision Publishing was the number one console and handheld publisher thanks to Call of Duty and Skylanders, which were the #1 and #3 best selling franchises. Black Ops II was the #1 best selling title in terms of dollars and Modern Warfare 3 came in at #9. Black Ops II was the first video game to exceed the $1 billion sales mark in 15 days.

For the Blizzard side of things, Diablo III was the #1 best selling retail PC game with record sales of over 12 million copies for the 2012 calendar year, and World of Warcraft's Mists of Pandaria came in at the #3 mark for retail sales. As of December 31st, Blizzard's World of Warcraft in still the #1 subscription based MMORPG with over 9.6 million subscribers.

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Source shareholder.com
Channels Business, Gaming
Topics Gaming, Blizzard, Activision, Gaming Industry, Earning Report
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