Steam Allows Game Publishers To Set Steam Sales On Their Own

Thanks to an update to Steamworks, game publishers on Steam can set their own Steam Sales as and when they see fit. Earlier, they would have to wait until a dedicated Steam Weekend Sale or something of that sorts to slash prices and drive sales North. Now, thanks for the update, they have added flexibility over the percent discount and the duration of the sale. This could be put to great use by indie developers who are struggling to grab the limelight.