Burger King's Twitter account got hacked yesterday and its profile picture got changed to a McDonald's logo. The attack lasted for over an hour and over 50 quasi-coherent tweets were made either advertising McD's, referencing drugs or just plain trash talking.
When Burger King finally regained control of the account, they tweeted: "Interesting day here at BURGER KING, but we're back! Welcome to our new followers. Hope you all stick around!"
The first offending tweet started off by saying, "We just got sold to McDonalds!" and changed the background to a Fish McBites picture. McDonald's went public to deny any involvement, of course, and also stated that they empathize with their competitors.
Burger King claimed to have no knowledge of who was behind the attack. Since BK's social media team plus an outside marketing agency have access to the account we're guessing quite a few people knew the password. The company has now apologized to its followers:
"Earlier today, our official BK Twitter Account was compromised by unauthorized users," Thornton said in a statement. "Upon learning of this incident, our social media teams immediately began working with Twitter security administrators to suspend the compromised account until we could re-establish our brand's official Twitter page. We apologize to our loyal fans and followers, whom might have received unauthorized tweets from our account. We are pleased to announce that the account is now active again."