With declining music downloads and strong competition from Spotify and Pandora, Apple is considering dramatic overhaul of its online music store iTunes. Although the company recently released iTunes Radio streaming service, it has failed to bring the music sales up.
According to Billboard and people familiar with the company's internal operations, Apple is gearing up for major iTunes improvements and on-demand streaming service. There are also four listings on Apple's jobs page that show they are interested in iTunes software engineers. While nothing is confirmed by Apple, stay tuned for new details.