The big Samsung Unpacked media event slated for March 14 may be on course, where the company is expected to unveil Galaxy S 4, its next flagship smartphone, but PR boffins are wasting no time in the run up to it. They posted an episodic video commercial campaign on YouTube, which depicts who Samsung Mobile CIO really trusts his company's secrets with - "the secret messenger."

In what could be [over]analyzed as being a subtle taunt to Apple and pre-launch leaks of its previous two iPhone models, the secret messenger is Samsung's way of keeping its upcoming smartphone away from the prying eyes of the media. It's just that the messenger happens to be Jeremy Maxwell, a young boy with a curious white box.

Samsung is set to unveil "the next Galaxy," or Galaxy S 4, on March 14, at a grand media event in New York, a stream of which will be plastered all over the big screens at Times Square.