Nikon Intros Coolpix A DX-Format Camera

Nikon announced the Coolpix A, a rather unique $1,100 point-and-shoot that presents an alternative to mirror-less ones twice its price-bracket. It goes on sale a little later this month. It features a 16.2-megapixel DX-format sensor, an 18.5 mm, f/2.8, quick AF lens, and expansion features that lend viewfinders, lens hoods, 46 mm filters, and WiFi connectivity as add-on features.

In its stock configuration, the Coolpix A provides full-size hot shoe with i-TTL and a mode-selection dial, its sensor promises entry-level DSLR or mirror-less class image quality in a package that's pocketable. You can shoot 12-bit and 14-bit RAW images with ISO 100~25,600 sensitivity. Color options include black and silver.

Unlike any other COOLPIX camera, the new COOLPIX A is equipped with a DX-format CMOS sensor that enables users to achieve superior image quality previously only possible with a Nikon D-SLR. The combination of this 16.2-megapixel DX-format sensor and ultra-sharp prime NIKKOR lens firmly positions the COOLPIX A as the reigning flagship camera in the COOLPIX line.

The all-glass 18.5mm (28mm equivalent) prime lens has an f/2.8 aperture, allowing users to shoot with a shallow depth of field to blur backgrounds for professional-looking photos. Even when the sun goes down, the lens offers the ability to turn a fleeting glance into a flattering moonlit portrait with just a press of the shutter. Always ready for the spontaneous moment, the camera's quick AF performance and 4 frames-per-second (fps) burst help users to consistently capture any moment with outstanding image quality.

For those who want to push their photography skills, the versatile COOLPIX A also offers advanced settings to allow shooters to have complete creative control to master nearly any shooting situation. With multiple Scene Modes, a familiar manual focus ring, full manual exposure controls (P,S,A,M), and the ability to shoot RAW/NEF image files, even a simple snapshot can be transformed into artistic expression.

Additionally, the COOLPIX A offers a variety of accessories to enhance the shooting experience, including the DF-CP1 Optical Viewfinder, the UR-E24 Adapter Ring for attaching lens hoods and filters, and the HN-CP18 metal Lens Hood, which helps protect the surface of the lens and restricts light from passing through without negatively influencing images. The camera also has a full size hot shoe port that makes the camera compatible with various accessories such as Nikon Speedlights.