ZTE and Intel announced a strategic collaboration on development of next-generation smartphones, with a focus on integrating the recently announced Atom Z2580 x86 SoC into as many mainstream smartphones as possible. ZTE's own brand may not rank among the world's top five, but the company itself is considered a high volume OEM (foundry) a là Foxconn, for other smartphone manufacturers. ZTE has been a low upfront cost OEM that spurred the growth of countless new mobile brands worldwide; and hence a partnership with Intel could achieve a lot more than merely more ZTE-branded Intel-inside smartphones.
"The Grand X IN was ZTE's first flagship smartphone in Europe to feature Intel Inside. We've launched it successfully across Europe in strong cooperation with Intel, and as a result have significantly increased our brand awareness in these important markets," said Mr. Ao Wen, General Manager of ZTE Europe Mobile Devices. "We are looking forward to both continuing and broadening the relationship with Intel to support ZTE's growth in the high performance smartphone market segment. Intel is one of our strategic partners in the development of cutting-edge new mobile technologies."
"Our work with ZTE has been instrumental as we work to expand our portfolio of mobile products and bring to market exciting new designs with Intel Inside, It's great to work with ZTE on the new family of Intel Atom processors for smartphones and we're confident that the combination of high performance, competitive battery life and overall value will be appreciated by consumers," said Hendrik Unkel, Director for Marketing and Business Development at Intel.