Fotodiox RhinoCam Lets You Snap 140 mm Photos with Your NEX

Need to capture large 140-megapixel images with only your Sony NEX-7? Bring in the RhinoCam by Photodiox. This lens adapter platform lets you snap extremely high resolution images, either in panorama or medium format, by simply moving the camera to predetermined points within the field of view of a fixed medium lens. The captured images can later be stitched together in Photoshop to produce the results. Besides the $500 you spend on this adapter, you'll also need to buy a medium lens separately. Compatible lenses include Pentax 645, Mamiya 645, and Hasselblad V.

Fotodiox, a leading lens adapter and accessories manufacturer and distributor, today introduces the RhinoCam, a camera system that, for the first time in the digital age, puts the power of a full-size 645 medium format back into the hands of virtually any photographer. Utilizing the Sony NEX camera sensor, RhinoCam enables photographers at any level to capture the dramatic detail and sharpness only available with a sensor three times larger than even a high-end full-frame 35mm sensor. The first release from Fotodiox's new Vizelex line of premium high-end camera systems and adapters, the RhinoCam delivers stunning 140+ megapixel images while offering photographers their choice of low-cost sensor options and classic lenses.

Capable of creating the dramatic panoramic and full 645 medium format images previously reserved for photographers working with expensive medium format back cameras, RhinoCam is ideal for landscape, commercial and architectural photographers seeking remarkably high resolution at a fraction of the cost. Via an interchangeable lens mount, RhinoCam couples either a Pentax 645, Mamiya 645, or Hasselblad V medium format lens with a Sony NEX series camera. The built-in Composition Screen enables photographers to preview the composed shot. The lens remains firmly in place while the RhinoCam's moving platform positions the NEX sensor for multiple precisely-positioned exposures. RhinoCam also mounts directly onto a 4x5 board to open up additional possibilities with wider angle lenses, tilt shifts, bellows systems and more.

"RhinoCam offers a cost-effective alternative to full size medium format back options which cost 20 to 30 times more than the Sony NEX," said Drew Strickland, vice president of marketing for Fotodiox. "This innovative system makes it possible for photographers to achieve the high quality resolution, detail and sharpness found in images taken with medium format cameras, but for under $1,000."

After the capture process, it takes seconds to merge the multiple exposures into one larger images using automated stitching functionality built into recent versions of Adobe Photoshop and other software offerings. RhinoCam images are finalized using the more accurate flat stitching method, avoiding the perspective errors and curvilinear distortion present in images joined via spherical stitching often found with motorized systems that move both camera body and lens. The result is a panorama or 645 medium format photograph that is well over four times the normal resolution of a high-end full-frame 35mm camera sensor. The finished result using a Sony NEX-7 is a 140+ megapixel image with incredible detail and sharpness.
RhinoCam features include:

  • Compact and lightweight construction ideal for backpack photographers who would otherwise need to transport much heavier gear to photograph large vistas
  • Connects a low cost camera sensor with a medium format lens for astonishing medium format photography at a fraction of the normal price
  • Preview the composed image before taking the first shot with the built in Composition Screen
  • Mount a modern camera sensor onto 4x5 equipment using the RhinoCam system
  • Multiple exposures are in a linear array, perfect for flat-stitching to reduce distortion errors inherent in spherical stitching
  • When the user upgrades their camera, the RhinoCam delivers even higher quality pictures

RhinoCam is currently compatible with all Sony NEX mount cameras and the following interchangeable lens mounts: Pentax 645, Mamiya 645, and Hasselblad V. The RhinoCam precision system is priced at $500 and available for order today from