YouTube, the world's largest a video-sharing website, will get streaming capability. A report by Fortune says that YouTube plans to launch a music subscription service, to allow people to listen to tracks online. According to "sources familiar with the negotiations", YouTube has reportedly struck a deal with Warner Music.
Current YouTube model relies on selling banner ads on the site and showing short clips during videos. YouTube has released a statement that there could be a subscription service.
"While we do not comment on rumor or speculation, there are some content creators that think they would benefit from a subscription revenue stream in addition to ads, so we're looking at that," said YouTube's spokesperson
If the rumours are true, a streaming service is not too far out. However, it is unknown how YouTube's service will differ from competitors like Spotify, Deezer and Rdio. It could be some unique feature, or maybe a competitive price that will set them apart, but for now we can only wait.