Samsung finds itself literally trolled by LG in the big apple, just ahead of its grand Galaxy S 4 launch event. LG earmarked leasing billboards adjacent Samsung's which use the same exact "4" catchphrase as Samsung in stating that the Optimus G "is ready 4 you now!" One can't really call this bad publicity, as the Galaxy S 4 is shaping up more like the Optimus G, at least in terms of looks, and given LG's credentials as co-designer and manufacturer of the Nexus 4.

Well played, Sirs, well played.