Instant Articles is a new feature on Facebook that aims to quickly deliver your news. If you've ever had to wait for a link to load after clicking it on the site, this feature is for you. Facebook is promising faster load times and more interactive features with Instant Articles. From its mobile app, articles may load 10 times faster.
The new features accompanying fast load times are image zoom, interactive maps, video autoplay, and audio captions. To launch the feature, Facebook has partnered with The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, and BBC News. Facebook believes all of those news services will provide their content more effectively through Facebook with Instant Articles.
Facebook also ends up keeping people on its site longer with this feature since users are not directed to the publisher's site.