Attaining a blue checkmark on Twitter hasn't been easy, but now anyone can apply to become verified. Twitter has opened up applications to "all users," though only certain accounts will be approved and you must wait a month before re-applying if your request is denied.
The average user still won't fit the criteria Twitter has laid out, but your account will be approved if it is "of public interest" in the areas of "music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas."
Both personal and brand accounts can apply for verification. You'll need to provide Twitter with a reason to verify your account as well as personal information like your phone number and birthday. You may also need to provide a scan of a government-issued ID "such as a passport or driver's license."
Under its previous system, Twitter only verified 187,000 of its 320 million monthly users.