Amazon is removing counterfeit items from its site and has implemented a policy that'll keep new counterfeits from being listed. The site has been contacting brands to have them register their products with Amazon. Once registered, Amazon can verify other sellers actually have permission to list the items.
The registry will grow during 2017, with a focus on stopping counterfeit listings for major companies.
Amazon has zero tolerance for the sale of counterfeit items on our site, - Amazon
This move should increase consumer trust and make companies more comfortable with using Amazon.