Twitter is increasing its livestreamed content to include a broadcast at all hours of the day. While speaking with Buzzfeed News, Twitter COO Anthony Noto says the company plans to stream sports, news, and entertainment via its apps and on desktop 24/7.
We will definitely have 24/7 [video] content on Twitter. Our goal is to be a dependable place so that when you want to see what's happening, you think of going to Twitter. - Noto
Those videos will give Twitter a good source of revenue since viewers will be shown 15-30 second unskippable ads.