Just after we learned of Twitter's new transparency plan for advertisements, particularly political ads, Facebook has detailed a similar initiative. On Friday, the social network announced it would start requiring identity disclosures for all federal election-related ads in the US. Advertisers must also verify their identity.
Users will be given an easy way to see all of the advertisements a page on the site is running.
Facebook already announced it'd be hiring significantly more ad reviewers to make sure its advertising system isn't abused, such as for shady political purposes.
When it comes to advertising on Facebook, people should be able to tell who the advertiser is and see the ads they're running, especially for political ads. That level of transparency is good for democracy and it's good for the electoral process. - Rob Goldman, VP of ads, Facebook
The disclosure and verification requirements will initially apply to federal election ads, but the site is likely to expand that over time.
Beginning in November, you'll be able to view all of the ads any kind of page (including regular businesses) is running.