Facebook Now Says 270M Accounts Are Fake Or Clones

Facebook has grown to over 2.1 billion monthly active users, yet that core stat is a bit misleading. The company has revised its fake and clone account estimates, with the company now believing there are around 270 million profiles that shouldn't be counted as unique accounts.

Its fake account estimate has risen from 2% to 3% of the userbase, while the number of duplicates has gone from 6% to 10%. In total, just 87% of its "users" can be viewed as real independent individuals.

The revision hasn't come from a recent increase in fake or clone accounts. Rather, it says it has improved its ability to identity those accounts.