A larger group of users on Instagram now has access to features that make disclosing paid content easier. The social network introduced a paid post tool in June. When used, a post will have a clearly visible tag stating it's part of a "paid partnership" with a given brand.
The tool rolled out to more people in August and now it's become available to all users with a high engagement level and access to its Insights data. Those accounts will also receive automatic notifications from Instagram when the platform detects they've shared an apparent advertisement without a disclosure.
In theory this tool will help "influencers" comply with ad disclosure rules, but the FTC has indicated the tool may not be sufficient.